{"id":344394,"date":"2025-12-30T11:53:45","date_gmt":"2025-12-30T14:53:45","guid":{"rendered":"https:\/\/harald.com.br\/about-harald\/mission-vision-and-values\/"},"modified":"2026-05-07T18:16:20","modified_gmt":"2026-05-07T21:16:20","slug":"mission-vision-and-values","status":"publish","type":"page","link":"https:\/\/harald.com.br\/en\/about-harald\/mission-vision-and-values\/","title":{"rendered":"Mission, Vision and Values"},"content":{"rendered":"\n<p class=\"has-text-default-color-color has-text-color has-link-color wp-elements-bb28fe0fd84caf41ca47517b813538d4\">In 2024, Harald celebrated 42 years of a journey that began in 1888, when the German immigrant Franz Neugebauer settled in Porto Alegre in search of new opportunities, bringing with him confectionery techniques and recipes. He quickly noticed the lack of sweets, preserves, and jams in the local market, and in 1891, together with his brother Max and his friend Fritz Gerhardt, he began producing these products.<\/p>\n\n<div class=\"wp-block-columns mission-vision-values page is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/missao.webp')\"><\/div>\n\t<h3 class=\"card-title\">Miss\u00e3o<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>Buscamos desenvolver o potencial dos ingredientes aliment\u00edcios. Contribu\u00edmos com a felicidade e o bem-estar das pessoas oferecendo alimentos deliciosos e saud\u00e1veis.<\/p>\n<p>Buscamos desenvolver o potencial dos ingredientes aliment\u00edcios. Contribu\u00edmos com a felicidade e o bem-estar das pessoas oferecendo alimentos deliciosos e saud\u00e1veis.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/visao.webp')\"><\/div>\n\t<h3 class=\"card-title\">Vis\u00e3o<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>Procuramos contribuir com a sociedade, lan\u00e7ando alimentos deliciosos e saud\u00e1veis, atrav\u00e9s de nossas principais tecnologias em \u00f3leos e gorduras, e soja.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/valores.webp')\"><\/div>\n\t<h3 class=\"card-title\">Valores<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>&nbsp;<\/p>\n<p><b>1. Seguran\u00e7a, qualidade e meio ambiente<\/b><\/p>\n<p>Seguran\u00e7a e qualidade s\u00e3o nossa filosofia de gest\u00e3o e nossa prioridade. No entanto, n\u00e3o devemos impactar o meio ambiente ao tentar garantir a qualidade. Garantimos a seguran\u00e7a no local de trabalho que permite que todos e cada um dos nossos valiosos colaboradores trabalhem com tranquilidade e usem o m\u00e1ximo de suas habilidades.<\/p>\n<p><b>2. Trabalho dedicado as pessoas<\/b><\/p>\n<p>N\u00f3s n\u00e3o alcan\u00e7amos resultados atrav\u00e9s do nosso pr\u00f3prio poder individual. Alcan\u00e7amos nossos objetivos gra\u00e7as ao apoio de v\u00e1rias pessoas. Vivemos juntos ao lado de v\u00e1rias pessoas, incluindo a comunidade local, clientes, consumidores, fornecedores, colegas e familiares. O que fazemos em nosso neg\u00f3cio n\u00e3o \u00e9 apenas fornecer valor para os clientes sejam eles internos ou externos, mas tamb\u00e9m devemos contribuir para a<\/p>\n<p>sustentabilidade do planeta, atrav\u00e9s da nossa miss\u00e3o.<b><\/b><\/p>\n<p><b>3. Desafios e inova\u00e7\u00e3o<\/b><\/p>\n<p>Continuar enfrentando desafios, est\u00e1 em nosso DNA desde a funda\u00e7\u00e3o, abrir novos futuros atrav\u00e9s dos nossos pr\u00f3prios esfor\u00e7os. N\u00e3o h\u00e1 inova\u00e7\u00e3o sem desafios e tomada de riscos calculados.<\/p>\n<p><b>4. Velocidade e percep\u00e7\u00e3o do momento<\/b><\/p>\n<p>Apesar do tempo ser limitado, mantenha a velocidade nas decis\u00f5es, velocidade na solu\u00e7\u00e3o de problemas e aumente a produtividade, sempre respeitando os nossos valores. Um exemplo simples \u00e9 que, se voc\u00ea n\u00e3o puder fornecer a resposta baseada em fatos e dados no momento em que o outro precisar, a resposta poder\u00e1 n\u00e3o ter mais o mesmo valor.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, Harald celebrated 42 years of a journey that began in 1888, when the German immigrant Franz Neugebauer settled in Porto Alegre in search of new opportunities, bringing with him confectionery techniques and recipes. He quickly noticed the lack of sweets, preserves, and jams in the local market, and in 1891, together with his <a class=\"more-link\" href=\"https:\/\/harald.com.br\/en\/about-harald\/mission-vision-and-values\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":343197,"parent":35828,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-344394","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mission, Vision and Values - Harald<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harald.com.br\/en\/about-harald\/mission-vision-and-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mission, Vision and Values - Harald\" \/>\n<meta property=\"og:description\" content=\"In 2024, Harald celebrated 42 years of a journey that began in 1888, when the German immigrant Franz Neugebauer settled in Porto Alegre in search of new opportunities, bringing with him confectionery techniques and recipes. 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