{"id":344412,"date":"2025-12-30T11:53:45","date_gmt":"2025-12-30T14:53:45","guid":{"rendered":"https:\/\/harald.com.br\/sobre-harald\/mision-vision-y-valores\/"},"modified":"2026-05-07T18:40:49","modified_gmt":"2026-05-07T21:40:49","slug":"mision-vision-y-valores","status":"publish","type":"page","link":"https:\/\/harald.com.br\/es\/sobre-harald\/mision-vision-y-valores\/","title":{"rendered":"Misi\u00f3n, visi\u00f3n y valores"},"content":{"rendered":"\n<p class=\"has-text-default-color-color has-text-color has-link-color wp-elements-2a97400325a6643276ad0e93a4e98cd5\">En 2024, Harald cumpli\u00f3 42 a\u00f1os de una trayectoria que comenz\u00f3 en 1888, cuando Franz Neugebauer, inmigrante alem\u00e1n, se estableci\u00f3 en Porto Alegre en busca de nuevas oportunidades, llevando consigo t\u00e9cnicas y recetas de reposter\u00eda. Inmediatamente, percibi\u00f3 la falta de dulces, compotas y mermeladas en el comercio local y, en 1891, junto con su hermano Max y su amigo Fritz Gerhardt, inici\u00f3 la fabricaci\u00f3n de estos productos<\/p>\n\n<div class=\"wp-block-columns mission-vision-values page is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/missao.webp')\"><\/div>\n\t<h3 class=\"card-title\">Miss\u00e3o<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>Buscamos desenvolver o potencial dos ingredientes aliment\u00edcios. Contribu\u00edmos com a felicidade e o bem-estar das pessoas oferecendo alimentos deliciosos e saud\u00e1veis.<\/p>\n<p>Buscamos desenvolver o potencial dos ingredientes aliment\u00edcios. Contribu\u00edmos com a felicidade e o bem-estar das pessoas oferecendo alimentos deliciosos e saud\u00e1veis.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/visao.webp')\"><\/div>\n\t<h3 class=\"card-title\">Vis\u00e3o<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>Procuramos contribuir com a sociedade, lan\u00e7ando alimentos deliciosos e saud\u00e1veis, atrav\u00e9s de nossas principais tecnologias em \u00f3leos e gorduras, e soja.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"expansible-card\" aria-expanded=\"false\">\n\t<div class=\"card-background\" style=\"background-image: url('https:\/\/harald.com.br\/site-2026\/wp-content\/uploads\/2025\/12\/valores.webp')\"><\/div>\n\t<h3 class=\"card-title\">Valores<\/h3>\n\t<div class=\"card-text\" aria-hidden=\"true\"><p>&nbsp;<\/p>\n<p><b>1. Seguran\u00e7a, qualidade e meio ambiente<\/b><\/p>\n<p>Seguran\u00e7a e qualidade s\u00e3o nossa filosofia de gest\u00e3o e nossa prioridade. No entanto, n\u00e3o devemos impactar o meio ambiente ao tentar garantir a qualidade. Garantimos a seguran\u00e7a no local de trabalho que permite que todos e cada um dos nossos valiosos colaboradores trabalhem com tranquilidade e usem o m\u00e1ximo de suas habilidades.<\/p>\n<p><b>2. Trabalho dedicado as pessoas<\/b><\/p>\n<p>N\u00f3s n\u00e3o alcan\u00e7amos resultados atrav\u00e9s do nosso pr\u00f3prio poder individual. Alcan\u00e7amos nossos objetivos gra\u00e7as ao apoio de v\u00e1rias pessoas. Vivemos juntos ao lado de v\u00e1rias pessoas, incluindo a comunidade local, clientes, consumidores, fornecedores, colegas e familiares. O que fazemos em nosso neg\u00f3cio n\u00e3o \u00e9 apenas fornecer valor para os clientes sejam eles internos ou externos, mas tamb\u00e9m devemos contribuir para a<\/p>\n<p>sustentabilidade do planeta, atrav\u00e9s da nossa miss\u00e3o.<b><\/b><\/p>\n<p><b>3. Desafios e inova\u00e7\u00e3o<\/b><\/p>\n<p>Continuar enfrentando desafios, est\u00e1 em nosso DNA desde a funda\u00e7\u00e3o, abrir novos futuros atrav\u00e9s dos nossos pr\u00f3prios esfor\u00e7os. N\u00e3o h\u00e1 inova\u00e7\u00e3o sem desafios e tomada de riscos calculados.<\/p>\n<p><b>4. Velocidade e percep\u00e7\u00e3o do momento<\/b><\/p>\n<p>Apesar do tempo ser limitado, mantenha a velocidade nas decis\u00f5es, velocidade na solu\u00e7\u00e3o de problemas e aumente a produtividade, sempre respeitando os nossos valores. Um exemplo simples \u00e9 que, se voc\u00ea n\u00e3o puder fornecer a resposta baseada em fatos e dados no momento em que o outro precisar, a resposta poder\u00e1 n\u00e3o ter mais o mesmo valor.<\/p>\n<\/div>\n\t<button class=\"card-read-more\"><span>Ler mais<\/span><\/button>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En 2024, Harald cumpli\u00f3 42 a\u00f1os de una trayectoria que comenz\u00f3 en 1888, cuando Franz Neugebauer, inmigrante alem\u00e1n, se estableci\u00f3 en Porto Alegre en busca de nuevas oportunidades, llevando consigo t\u00e9cnicas y recetas de reposter\u00eda. Inmediatamente, percibi\u00f3 la falta de dulces, compotas y mermeladas en el comercio local y, en 1891, junto con su hermano <a class=\"more-link\" href=\"https:\/\/harald.com.br\/es\/sobre-harald\/mision-vision-y-valores\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":9,"featured_media":343198,"parent":35829,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-344412","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Misi\u00f3n, visi\u00f3n y valores - Harald<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/harald.com.br\/es\/sobre-harald\/mision-vision-y-valores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Misi\u00f3n, visi\u00f3n y valores - Harald\" \/>\n<meta property=\"og:description\" content=\"En 2024, Harald cumpli\u00f3 42 a\u00f1os de una trayectoria que comenz\u00f3 en 1888, cuando Franz Neugebauer, inmigrante alem\u00e1n, se estableci\u00f3 en Porto Alegre en busca de nuevas oportunidades, llevando consigo t\u00e9cnicas y recetas de reposter\u00eda. 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Inmediatamente, percibi\u00f3 la falta de dulces, compotas y mermeladas en el comercio local y, en 1891, junto con su hermano&hellip;","_links":{"self":[{"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/pages\/344412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/comments?post=344412"}],"version-history":[{"count":1,"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/pages\/344412\/revisions"}],"predecessor-version":[{"id":344413,"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/pages\/344412\/revisions\/344413"}],"up":[{"embeddable":true,"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/pages\/35829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/media\/343198"}],"wp:attachment":[{"href":"https:\/\/harald.com.br\/es\/wp-json\/wp\/v2\/media?parent=344412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}