Our story

For 40 years, Harald has been the continuation of a tradition that began more than a century ago, reaching the present day with a line of professional products for all types of preparation with chocolate.

In 2022, Harald completed 40 years of a trajectory that began in 1888, when Franz Neugebauer, a German immigrant, settled in Porto Alegre, in search of new opportunities, bringing with him confectionery techniques and recipes. Immediately, he noticed the shortage in the local trade of sweets, jams and jellies, and, in 1891, with his brother Max and friend Fritz Gerhardt, he started manufacturing these products.

Linha do Tempo

Veja a trajetória da Harald no decorrer destes 40 anos